Ambiguity and inconsistency of investor buying behavior

Sutrisno, Ferdinandus Yohanes Nugraha and Mahadwartha, Putu Anom (2019) Ambiguity and inconsistency of investor buying behavior. In: Proceedings of the 16th International Symposium on Management (INSYMA 2019), March 4-6. 2019, Aryaduta Hotel, Piere Tendean Road, Manado.

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This study aims to examine the effect of Investor's "baper (highly sensitive)" character on purchasing behavior in Indonesia. This study used a quantitative approach with respondents who have “baper” character and never invested in IDX shares. The data source used was primary data by spreading the questionnaire. Respondents in this study were 200 people. This research applied the Partial Least Square model using smartpls 3 software to test the inner model and outer model. The results show that the investors who are "ambiguous" and “inconsistent” and gaining a profit of shares experienced positive emotions and have a significant positive impact on customer (investor) satisfaction, with preference over competition and word of mouth. While investors who are ambiguous and suffer losses of shares experienced negative emotions mediated by regret and disappointment. Negative emotions had a significant negative effect on customer satisfaction, behavioral loyalty, attitudinal loyalty, preference over competition, and word of mouth. Then, negative emotion had a significant positive effect on complaining.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: emotions, customer attitudes, individual investors, customer behavior, household finance
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 08 Dec 2022 09:12
Last Modified: 20 Jul 2023 02:34

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