Unique attributes of Indonesian e-commerce: a case of online bookstores

Gunawan, Gunawan (2013) Unique attributes of Indonesian e-commerce: a case of online bookstores. In: The 2nd International Conference on Industrial Engineering and Service Science, 20-22 August 2013, Surabaya.

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This study examines the current state of Indonesian e-commerce specifically online bookstores by investigating their websites. A sample of 59 online bookstore websites are accessed and assessed, then data are presented descriptively. This study found that the online shopping process shows unique characteristics in ordering, payment, delivery, and communication methods. In addition to a shopping cart, various communication channels including phone, SMS, fax, email, and Yahoo Messenger could be used for ordering. Most frequently payment method used is a bank transfer instead of online payment with credit or debit card. Some online stores use social networking sites to attract and maintain customers. Overall those attributes of Indonesian online bookstores are different from the common practices of online stores in the more advanced e-commerce environment.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Internet retail, online retail, e-commerce, bookstore, Indonesia
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Engineering > Department of Industrial Engineering
Depositing User: Gunawan 6182
Date Deposited: 16 Dec 2022 03:06
Last Modified: 10 Jan 2023 07:23
URI: http://repository.ubaya.ac.id/id/eprint/42961

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