The Influence of Customer Experience and Perceived Risk on Online Purchase Intention

Threstia, Yolanda and Andajani, Erna and Trisnawati, Juliani Dyah (2022) The Influence of Customer Experience and Perceived Risk on Online Purchase Intention. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20 May 2022, Surabaya, Indonesia (Offline).

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Abstract

Thisresearchaimstoanalyzeanddeterminetheinfluenceofonlinecustomer experience and perceived risk on online purchase intentions in e-commerce. This research model used five variables, including online customer experience, product risk, financial risk, privacy risk, and online purchase intention, with seven hypotheses. This type of research is causal research. For data collection, researchers obtained data sources derived from respondents conducted online. This research used a non-probability sampling-purposive sampling method. This study shows that the financial hypothesis of risk and privacy risk has a negative and insignificant effect on online purchase intentions. The online customer experience hypothesis significantly affects the product, financial, and privacy risks. The online customer experience hypothesis has a positive and significant effect on online purchase intentions.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Online customer experience; Perceived risk; Online purchase intention
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Erna Andajani 31137
Date Deposited:	01 Feb 2023 01:59
Last Modified:	01 Feb 2023 01:59
URI:	http://repository.ubaya.ac.id/id/eprint/43213

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