Co-Creative Service Innovation on Social Media: An Empirical Study in an International Coffee Cafe Chain in Indonesia

Rahayu, Siti and Tan, Eva Emilia and Tedjakusuma, Adi Prasetyo (2023) Co-Creative Service Innovation on Social Media: An Empirical Study in an International Coffee Cafe Chain in Indonesia. Journal of Entrepreneurship & Business (JEB), 4 (1). pp. 46-57. ISSN 2721-706X

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Abstract

Purpose: This study aims to determine and analyze the effect of consumer innovativeness and attitude toward CCSI on social media, subjective norms, and perceived behavior control on intention to co-create and adoption intention. The object of this study is an international coffee café chain in Indonesia. Method: This study uses primary data sources by distributing questionnaires online. There are 150 questionnaires used in the data processing. Research data was processed using SEM (Structural Equation Modeling) with IBM SPSS Statistic software and AMOS 22. Result: The results show that 6 hypotheses are supported and 1 hypothesis is not supported. Consumer innovativeness, subjective norms, and perceived behavior control affect the intention to co-create. Consumer innovativeness, perceived behavioral control, and intention to co-create affect adoption intention. Hypothesis 3: the effect of attitude toward CCSI on social media on intention to co-create is not supported.

Item Type:	Article
Uncontrolled Keywords:	Co-creation service innovation, Intention to create, Adoption intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	01 Feb 2023 07:14
Last Modified:	01 Feb 2023 07:14
URI:	http://repository.ubaya.ac.id/id/eprint/43227

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