How Frugal Innovation Is Applied by MSMEs for Sustainability

Kusumawardhany, Prita Ayu and Baihaqi, Imam and Karningsih, Putu Dana (2022) How Frugal Innovation Is Applied by MSMEs for Sustainability. In: 2022 IEEE Technology & Engineering Management Conference - Asia Pacific (TEMSCON-ASPAC), 19-22 September 2022, Bangkok, Thailand.

[thumbnail of How_Frugal_Innovation_is_Applied_by_MSMEs_for_Sustainability.pdf] PDF
How_Frugal_Innovation_is_Applied_by_MSMEs_for_Sustainability.pdf - Published Version

Download (1MB)
Official URL / DOI: http://10.1109/TEMSCON-ASPAC52831.2022.9916545


This study aims to explore how frugal innovation (FI) is needed in developing countries and how FI plays a vital role in the business model so that it can contribute to sustainable development. A qualitative approach was used to analyze the data. Data were collected using in-depth interviews with 7 micro, small and medium enterprises (MSMEs) in developing countries. By exploring 7 cases of FI, this study contributes to the literature about the role of FI in sustainability. The findings reveal how MSMEs entrepreneurs apply the FI strategy to overcome problems so that they can continue to meet the needs of customers in a developing country.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Frugal innovation, frugality, sustainable development, sustainability, MSMEs
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Management
Date Deposited: 01 Feb 2023 09:01
Last Modified: 01 Feb 2023 09:01

Actions (login required)

View Item View Item