Understanding Impulsive Buying for Fashion Products in Generation Z

Halim, Laurentia Verina and Hariyanto, V. Heru and Yudiarso, Ananta and Setiasih, Setiasih and Anggraini, Erlin and Parindra, Kevin and Yuniarti, Nada Ayu (2023) Understanding Impulsive Buying for Fashion Products in Generation Z. In: 20th INSYMA (International Symposium on Management), 15-16 Maret 2023, Bangkok Thailand. (Unpublished)

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Impulsive buying is a shopping behaviour that is not planned in advance, which is described as something that arouses passion, lack of deliberate, and more to an unbearable buying behaviour. Many things affect impulsive buying behaviour, but what will be understood in this research are brand image, price, mental budgeting, and self-control. Generation Z has its own characteristics in shopping patterns. The following research aims to provide a more integrated picture of impulsive buying behaviour for fashion products, especially in Generation Z. The following article is a merging report of 3 studies, while still presenting the unique results of each study, but discussions and conclusions are based on the results of the merger of the 3 studies.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Impulsive buying behaviour, generation Z, fashion products, brand image, price, mental budgeting, self-control
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Verina Halim 188005
Date Deposited: 10 Feb 2023 08:21
Last Modified: 10 Feb 2023 08:21
URI: http://repository.ubaya.ac.id/id/eprint/43269

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