Pengembangan Start-Ups Berbasis e-Commerce Melalui Matakuliah Aplikasi Bisnis Terintegrasi (ABT)

Bona, Claudius and Marhaeni, Novie Prasetyaning (2022) Pengembangan Start-Ups Berbasis e-Commerce Melalui Matakuliah Aplikasi Bisnis Terintegrasi (ABT). In: Seminar Nasional Manajemen dan Call Paper (SENIMA 7), 5 October 2022, Online.

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Nowadays, during the industrial revolution 4.0, one of the phenomena that occurs in business industry is the implementation of digital business by utilizing the internet of things (IOT). The second phenomenon is the emergence of a mobile office system using digital devices. Politeknik Ubaya as a vocational education institution captures business developments in this digital era and develops courses that prepare students to be ready to do business in the digital era. One of these courses is Integrated Business Applications (ABT). The purpose of this study is to find out whether this ABT course is useful in preparing students to become start-ups or new entrepreneurs who have competitiveness in this industrial revolution 4.0 era. The research method used for this research is quantitative research implementing questionnaires and non-formal interview as a tool. The target respondents were students who had taken the course. The results of the study show that ABT course can prepare students to become start-ups who are ready to enter the industrial world. In addition, students have felt the impact of this course, so some of them choose to continue their e-commerce business. The narrow scope of sampling is a limitation of this study. Through this research, it is expected to increase students' motivation to develop their potential in entrepreneurship or build new start-ups or develop existing businesses. The suggestion for further research is that it is necessary to measure students’ business motivational through this Integrated Business Application course.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: start-ups, e-commerce, ABT
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Polytechnic > Diploma in Secretary
Depositing User: Novie P. Marhaeni (0024)
Date Deposited: 01 Mar 2023 07:50
Last Modified: 04 Mar 2024 02:40

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