The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention

Sutandyo, Elyza Novelia and Ardiansyahmiraja, Bobby and Marciano, Deddy and Indarini, Indarini (2023) The Impact of Hedonic Motivation, Price, Information and Trust on Tokopedia Purchase Intention. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-16 March 2023, Bangkok, Thailand.

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The Covid-19 pandemic has changed human behavior and habits. The devel-opment of technology has had a lot of positive impacts that make it easier for people’s lives to shop online to meet the needs of life. Tokopedia is one of the trending online shopping platforms and is most in demand by the people of Surabaya during the Covid-19 pandemic where the highest number of engagements on Facebook and Twitter social media is 146,427. This study aims to determine the effect of hedonic motivation, price, information and trust on online purchase intention on Tokopedia consumers in Surabaya. The causal research-based research was tested empirically using question-naire data totaling 150 respondents. This research was analyzed using SEM (Structural Equation Modeling) with SPSS 25 software and AMOS 22 soft-ware. The results showed that hedonic motivation, online price, and online trust affect the intention to purchase online, then online price affects hedon-ic motivation, and access to online information affects online trust. The last-ly, access to online information has no effect on the intention to purchase online

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Hedonic Motivation, Online Price, Access to Online Information, Online Trust, Online Purchase Intention
Subjects: H Social Sciences > HF Commerce
Divisions: Faculty of Business and Economic > Department of Management
Date Deposited: 13 Mar 2023 07:35
Last Modified: 23 Jul 2024 08:12

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