The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality towards Tourist Loyalty at Bali’s Seminyak Beach

Amadeus, Bryan and Subali, Stefanus Budy Widjaja and Kusumawardhany, Prita Ayu (2023) The Effect of Destination Image, Tourist Satisfaction, Perceived Value, and Perceived Service Quality towards Tourist Loyalty at Bali’s Seminyak Beach. In: The 20th INSYMA (International Symposium on Management) is bringing you further into the metaverse. This year’s theme is “The Metaverse and Beyond: Opportunity or Disaster? New Realities In Workplaces”, 15-16 March 2023, Bangkok, Thailand. (Submitted)

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Abstract

ABSTRACT Loyal visitors are essential to keep tourist destinations surviving and thriving. Tourist loyalty is a tendency to revisit tourist sites influenced by tourists’ satisfaction. Quantitative research was conducted based on a theoretical model demonstrating how perceived value and perceived service quality affect tourist loyalty mediated by destination image and tourist satisfaction. A total of 149 respondents of both genders aged 18-65 years old who had a history of visiting Seminyak Beach Bali were recruited for the study using the convenience sampling method and subsequently examined using Structural Equation Modelling (SEM). Perceived value demonstrated an indirect positive influence on tourist loyalty through destination image and tourist satisfaction. Moreover, tourist satisfaction showed a direct positive effect on tourist loyalty. Destination image positively affected tourist loyalty which was mediated by tourist satisfaction. Keywords: perceived value, perceived service quality, destination image, tourist satisfaction, tourist loyalty

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	perceived value, perceived service quality, destination image, tourist satisfaction, tourist loyalty
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Stefanus Budi Widjaja Subali 3173
Date Deposited:	14 Mar 2023 02:17
Last Modified:	14 Mar 2023 02:17
URI:	http://repository.ubaya.ac.id/id/eprint/43570

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