Managing E-Tailing Service for Shopping Efficiency: a Case Study in Indonesia

Shafira, Balkhis Nathasya and Rahayu, Siti and Subali, Stefanus Budy Widjaja (2023) Managing E-Tailing Service for Shopping Efficiency: a Case Study in Indonesia. In: Proceedings of the 20th International Symposium on Management (INSYMA 2023), 15-16 March 2023, Bangkok, Thailand.

PDF Siti Rahayu_Managing E-Tailing Service.pdf Download (335kB)

Abstract

This study analyzes the effect of product assortment and shopping assistance on shopping efficiency for e-tailing customers in Indonesia and examines the mediating role of order fulfillment in product assortment on shopping assistance.This study involved 204 respondents who were analyzed using the Structural Equation Modeling (SEM) technique. The results of this study indicate that shopping assistance has a positive and significant effect on shopping efficiency, order fulfillment has a positive and significant effect on shopping assistance, product assortment has a positive and significant effect on shopping assistance, shopping assistance has a positive and significant effect on shopping efficiency, and the relationship between product assortment and shopping assistance mediated by order fulfillment.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Order fulfillment, product assortment, shopping assistance, shopping efficiency
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	14 Mar 2023 06:49
Last Modified:	30 Jan 2024 04:37
URI:	http://repository.ubaya.ac.id/id/eprint/43572

Actions (login required)

View Item