Wunawan, Brian Girvan (2023) Pengaruh Service Quality Terhadap Satisfaction pada Bank Syariah Indonesia (bsi) di Luwuk. [Undergraduate thesis]
![]() |
PDF
M_6894_Abstrak.pdf Download (246kB) |
Abstract
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh service quality terhadap satisfaction pada Bank Syariah Indonesia (BSI) di Luwuk. Pengolahan data penelitian ini menggunakan program Statistical Package for Social Sciences (SPSS) versi 24 dan IBM-AMOS 22 Teknik pengambilan sampel menggunakan non-probability sampling. 277 responden diambil dari pengguna Bank Syariah Indonesia (BSI) Luwuk. Hasil penelitian ini menunjukan bahwa service quality berpengaruh terhadap satisfaction, religiosity memoderasi hubungan service quality terhadap satisfaction, service quality berpengaruh terhadap customer engagement, service quality berpengaruh terhadap customer loyalty, satisfaction berpengaruh terhadap customer engagement, satisfation berpengaruh terhadap customer loyalty, customer engagement berpengaruh terhadap loyalty
Item Type: | Undergraduate thesis |
---|---|
Uncontrolled Keywords: | service quality, satisfaction, religiosity,customer engagement, customer loyalty |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Faculty of Business and Economic > Department of Management |
Depositing User: | Eko Wahyudi 197013 |
Date Deposited: | 10 Apr 2023 05:44 |
Last Modified: | 10 Apr 2023 05:44 |
URI: | http://repository.ubaya.ac.id/id/eprint/43928 |
Actions (login required)
![]() |
View Item |