Multiple flexible suppliers and competitive advantage during market turbulence: the role of digital capabilities

Pratono, Aluisius Hery (2024) Multiple flexible suppliers and competitive advantage during market turbulence: the role of digital capabilities. Journal of Enterprise Information Management, 37 (2). pp. 437-455. ISSN 1741-0398

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Abstract

Purpose – This article aims to examine the impact of multiple suppliers on competitive advantage by exploiting digital capabilities. Design/methodology/approach – The author propose a structural equation model with the adopted measure from the literature. Hence, the study conducted an online survey in Indonesia with 450 qualified respondents involving managers and owner-managers. Findings – The results indicate multiple suppliers help the firms to exploit digital capabilities, which foster them to achieve competitive advantage. Hence, different level of market turbulences determines the impact of numerous suppliers on competitive advantage. Specifically, the multiple-suppliers approach is more effective in supporting buyer firms to gain a competitive advantage during high market turbulence than low market turbulence. Research limitations/implications –This study offers empirical evidence with unit analysis of buyer firms that seek competitive advantage by exploiting digital capability. However, this approach focusses on a single unit analysis, which is buyer firms. Hence, there is an opportunity to adopt qualitative approach to explore the suppliers and end-users from different perspectives from other supply chain players. Originality/value – This article contributes to the growing literature on the resource-based theory by examining the relationship between the multiple-sourcing model and competitive advantage. The authors also discuss the intersection between resource-based, dynamic capability and stakeholder theory.

Item Type:	Article
Uncontrolled Keywords:	Competitive advantage, Market turbulence, Multiple suppliers, Digital capabilities
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Hery Pratono 31105
Date Deposited:	17 Jul 2023 02:23
Last Modified:	12 Jun 2024 08:19
URI:	http://repository.ubaya.ac.id/id/eprint/44493

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