Model of Consumer Switching Behavior Analysis Using PLS-SEM during Covid-19

Aldhama, Shofa Aulia and Kurniawan, Adji Candra and Rachmawati, Nur Layli and Novawanda, Olyvia (2023) Model of Consumer Switching Behavior Analysis Using PLS-SEM during Covid-19. In: 1st International Conference on Advanced Technology and Multidiscipline: Advanced Technology and Multidisciplinary Prospective Towards Bright Future, ICATAM 2021, 13-14 Oct 2021, Virtual, Online.

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Abstract

The ongoing covid-19 pandemic forces every individual to shift in almost every aspect of life, including the shopping behavior. Changes in consumer shopping behavior will greatly affect all members in the supply chain of goods consumed by consumers. Based on the concept of supply chain management, consumers are the main part of the supply chain as a source of revenue. This study aims to determine the key factors that influence changes in consumer shopping behavior from offline to online during the covid-19 pandemic. The Partial Least Square Structural Equation Model (PLS- SEM) shows that information on pandemic conditions such as changes in social distancing and lockdown policies, as well as the convenience of technology and the social environment affect the desire to switch channels from offline to online. The results support actions that retailers can take to better prepare their online channels if conditions such as lockdowns and social distancing policies are tightened as these encourage consumers to prefer buying products online.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Consumer behavior, Switching intention, PLS-SEM, Responsible consumption and production, Channel switching
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering > Department of Industrial Engineering
Depositing User:	Ester Sri W. 196039
Date Deposited:	14 Aug 2023 09:32
Last Modified:	11 Dec 2023 06:04
URI:	http://repository.ubaya.ac.id/id/eprint/44728

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