The Ffect Of Customer Engagement On Purchase Intention In Kimia Farma Services In Surabaya

Elvarina, Elinda and Murhadi, Werner Ria (2023) The Ffect Of Customer Engagement On Purchase Intention In Kimia Farma Services In Surabaya. Devotion: Journal of Research and Community Service, 4 (8). pp. 1-18. ISSN 2777-0915, E-ISSN 2797-6068

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Abstract

The purpose of the study was to determine the effect of customer engagement on purchase intention in Kimia Farma services in Surabaya. Data were collected through a survey with 106 respondents. The data used in this study is primary data obtained from online questionnaires. The respondents of this research are members of Kimia Farma who shop in in Kimia Farma. The sampling technique used was non-probability sampling. This research is quantitative research with statistical testing using Structural Equation Modeling (SEM) with Partial Least Square (PLS) is used to perform data analysis. In this study it was found that there is a positive influence between customer engagement and perceived value. There is a positive influence between customer engagement and customer satisfaction. There is a positive influence between customer engagement and purchase intention. There is a positive relationship between perceived value and customer satisfaction. There is a positive influence between perceived value and purchase intention. There is a positive influence between customer satisfaction and purchase intention. There is a negative influence between customer uncertainty and purchase intention.

Item Type:	Article
Uncontrolled Keywords:	customer engagement, purchase intention, customer satisfaction, perceived value, customer uncertainty, partial least square
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	ELINDA ELVARINA
Date Deposited:	24 Aug 2023 05:25
Last Modified:	24 Aug 2023 05:25
URI:	http://repository.ubaya.ac.id/id/eprint/44833

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