Noor, Elvira Rosa and Tedjakusuma, Adi Prasetyo and Megawati, Veny and Kumamoto, Jun (2022) The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users. In: Proceedings of the 19th International Symposium on Management (INSYMA 2022), 19-20 May 2022, The Patra Bali and Resort Kuta Bali.
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Abstract
This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | logistics capabilities; purchase attitude; purchase intentions; trust |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Adi Tedjakusuma |
| Date Deposited: | 14 Sep 2023 03:03 |
| Last Modified: | 26 Apr 2024 09:28 |
| URI: | http://repository.ubaya.ac.id/id/eprint/44920 |
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