The Role of National Brand “Bangga Buatan Indonesia” to Support MSME Resilience in COVID-19 Crisis

Wibowo, Joshi Maharani (2023) The Role of National Brand “Bangga Buatan Indonesia” to Support MSME Resilience in COVID-19 Crisis. Journal of Law and Sustainable Development, 11 (8). e1324. ISSN 2764-4170

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Abstract

Purpose:This study aimed to determine the role of “Bangga BuatanIndonesia” brand nation as the policy to increase the Indonesia MSME resilience in the COVID-19 era. Design/Methodology/Approach:This study was done qualitatively using interactive model analysis to coded the data using MSME resilience indicator, whichis: business regulation, financial reform, tax reform, and economic stimulus qualitatively. Data used in this research was Twitter data which contains the hashtag #banggabuatanindonesia since March2020 -2021.Findings:The results showed that thedigitalizationcategory was the category that most affected MSME resilience in the COVID-19 pandemic era. The magnitude of the influence of digitalization on MSME resilience is caused by the COVID-19 pandemic, which forces MSME actors to digitize their activities to maintain their business. In addition, this study also found two unique phenomena, which are: (1) digitalization is indirectly integrated into other categories such as trade activities, economic stimulus, and financial reform to support local MSME resilience; (2) The high participation of netizens consisting of the Indonesian people to support BBI policies through the use of the hashtag #banggabuatanindonesia.Originality:This study provides new insights and practical contributions about MSME activity in the case of the COVID-19 pandemic using a new perspective through the uses of Twitter data and the maturity of this discussion and suggestion. This study also serves as a guide to the other researcher who will conduct similar research, especially research involving decision support systems and big data in social science.

Item Type:	Article
Uncontrolled Keywords:	D9 micro based behavioral economics, H84 disaster aids, O3 innovation, research and development, technological change, intellectual property rights
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economic History and Conditions T Technology > T Technology (General)
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	JOSHI MAHARANI WIBOWO
Date Deposited:	10 Oct 2023 01:30
Last Modified:	10 Oct 2023 01:30
URI:	http://repository.ubaya.ac.id/id/eprint/45059

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