Pola Perilaku Konsumen Terhadap Keputusan Mengikuti Event K-Pop

Ramadhania, Almira Fidia and Setyaningrum, Idfi and Kartikasari, Chynthia Yohanna (2023) Pola Perilaku Konsumen Terhadap Keputusan Mengikuti Event K-Pop. Syntax Literate: Jurnal Ilmiah Indonesia, 8 (10). pp. 5982-5993. ISSN 2541-0849; e-ISSN 2548-1398

PDF Idfi Setyaningrum_POLA PERILAKU KONSUMEN.pdf Download (9MB)

Abstract

The present Korean wave has become a worldwide phenomenon, even in Indonesia. Consumer behaviour changes toward numerous activities, including K-Pop events, have been noticed. Participation of fans in various K-Pop events and the purchase of things as a form of social identity associated with K-Pop provide not only economic value but also satisfaction and greater self-confidence for K-Pop lovers. As a result, the purpose of this research is to better understand the consumer behaviour patterns around the decision to attend BTS K-Pop events in Surabaya. Through interviews and observations, the research uses a qualitative descriptive method. According to the survey, K-Pop events are more than just a form of entertainment; they also represent huge commercial potential. The passion of K-Pop fanbases is critical not only in changing behavioural patterns in attending various K-Pop events but also in driving social changes and fostering enhanced self-confidence in network development

Item Type:	Article
Uncontrolled Keywords:	Perilaku Konsumen, Event K-Pop, BTS
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Idfi Setyaningrum 6187
Date Deposited:	31 Oct 2023 07:42
Last Modified:	05 Jan 2024 06:44
URI:	http://repository.ubaya.ac.id/id/eprint/45221

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