Has Website Design using Website Builder Fulfilled Usability Aspects? A Study Case of Three Website Builders

Kusumo, Argo Hadi (2023) Has Website Design using Website Builder Fulfilled Usability Aspects? A Study Case of Three Website Builders. In: Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023), 14-15 September 2023, Yogyakarta.

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Abstract

The significance of e-commerce is particularly crucial for businesses. The enhancement of sales can be achieved through the contribution of e-commerce. In the current era of digitalization, it is unnecessary for SMEs to develop e-commerce platforms from scratch. Instead, they can opt for affordable website builders to facilitate their online business operations. However, research on the usability of e-commerce utilizing website builders remains limited. The aim of this study is to measure the level of usability of e-commerce using three different website builders. Three e-commerce websites with different types of businesses were designed using Wix, Weebly, and Ecwid as their website builders. Subsequently, the measurement of usability was conducted through both quantitative and qualitative means using eye tracking, utilizing five metrics, namely accuracy, efficiency, satisfaction, ease of use, and learnability and confusion. Based on the usability measurement, it was found that all three websites have fulfilled almost all aspects of usabil-ity. The performance outcome, as a measure of efficiency, was deter-mined by calculating the average time taken to complete tasks which for Wix, Weebly, and Ecwid were 9,72 seconds, 11,16 seconds, and 9,69 seconds, respectively. The duration described above is still con-sidered to be rather brief. However, the satisfaction level for the web-site utilizing wix.com obtained the lowest score of 56,7. Although Wix offers a wide range of designs, if designer create overly complex de-signs, their customer level of satisfaction may decrease.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	usability; eye tracking; website builder; e-commerce
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering > Department of Industrial Engineering
Depositing User:	ARGO HADI KUSUMO
Date Deposited:	24 Nov 2023 01:38
Last Modified:	24 Nov 2023 01:38
URI:	http://repository.ubaya.ac.id/id/eprint/45419

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