The Visualization Of Spirits In The Digital World As Creative Commodities In Indonesia

Sujatmiko, Guguh (2023) The Visualization Of Spirits In The Digital World As Creative Commodities In Indonesia. Ultimart: Visual Communication Journal, 16 (2). pp. 217-225. ISSN 1979-0716; E-ISSN 2615-8124

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Abstract

This study analyzes the visualization process of spirits in the supernatural world that are seen by humans in the physical world through digital contents as cre-ative commodities. Spirit content is still promising as a creative commodity in Indone-sia. This content has a lot of curious fans because it can be facilitated visually. The con-tent, which is believed to have different worlds, is able to unite the physical world and the energy world. The energy world includes the digital world and the supernatural world. Thus, the differences between the worlds are interesting to analyze for creative process development. This study uses the qualitative method, the virtual theory from Rob Shield used to map the position of spirits, humans, and platforms. The communi-cation theory is used to see the visual transfer process to society, and Sasmita explores the signs that appear in the content. The findings indicate that representing intangible entities through locally relevant visual symbols proved beneficial for content creators, enabling the production of innovative content that enhances audience interaction. This was achieved by conveying messages to the audience through the construction of sym-bols and leveraging visual perception.

Item Type:	Article
Uncontrolled Keywords:	creative commodities; digital world; spirits content; visual process
Subjects:	B Philosophy. Psychology. Religion > BH Aesthetics H Social Sciences > HN Social history and conditions. Social problems. Social reform N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media
Divisions:	Faculty of Creative Industry > Department of Product Design and Management
Depositing User:	GUGUH SUJATMIKO
Date Deposited:	03 Jan 2024 03:20
Last Modified:	03 Jan 2024 05:11
URI:	http://repository.ubaya.ac.id/id/eprint/45582

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