Influence Of Generativity, Experience Expectation And Motivation On Visit Intention At Sepuluh Nopember Museum, Surabaya

Nie, Jocelyn and Andajani, Erna and Widjaja, Fitri Novika and Ardiansyahmiraja, Bobby (2023) Influence Of Generativity, Experience Expectation And Motivation On Visit Intention At Sepuluh Nopember Museum, Surabaya. Jurnal Pendidikan Ekonomi (JURKAMI), 8 (3). pp. 722-731. ISSN 2657-1528; e-ISSN 2541-0938

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Abstract

This research analyzes the contradictory results of previous research. This research was conducted to understand the influence of generativity, experience expectations, and motivation on visit intention, with the Sepuluh Nopember Museum, Surabaya, as a case study. The methodology used is quantitative, with primary data from questionnaires and analysis using Structural Equation Modeling (SEM) through SmartPLS 4.0 software. The findings show that generativity positively and significantly influences experience expectations, motivation, and visit intention. Motivation also positively affects visit intention, and experience expectation affects motivation. However, there is no significant effect of experience expectation on visit intention. Based on this, experience expectations are not always a determinant of interest in visiting. It would be better to advise business owners in similar fields to focus more on creating visitor motivation and contributions to future generations so that interest in visiting can increase in the future

Item Type:	Article
Uncontrolled Keywords:	Generativity; Visit Intention; Museum
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	19 Jan 2024 06:44
Last Modified:	22 Apr 2024 05:53
URI:	http://repository.ubaya.ac.id/id/eprint/45751

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