The Effect of Destination Image and Perceived Value on Tourist Satisfaction and Tourist Loyalty of Bedugul Botanical Garden, Bali

Tedjakusuma, Adi Prasetyo and Retha, Ni Komang Meyinta Dewi and Andajani, Erna (2023) The Effect of Destination Image and Perceived Value on Tourist Satisfaction and Tourist Loyalty of Bedugul Botanical Garden, Bali. Journal of Business and Entrepreneurship, 6 (1). pp. 85-99. ISSN 2623-0089

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Abstract

This study aims to examine the effect of destination image and perceived value on tourist satisfaction and tourist loyalty of Bedugul Botanical Garden vistors. The object of this study is Bedugul Botanical Garden in Bali Indonesia. This study is basic research and based on its objectives, this research is causal with the aim of knowing the relationship between two or more variables in order to find an explanation of a research question. The data source used in this research is primary data obtained directly from respondents through distributing questionnaires online (via the internet) and offline (via physical questionnaires). Data processing uses the SEM approach using Analysis of Moment Structures (AMOS) software. The results show that of 6 hypothesis, 4 hypothesis: H1, H4, H5, and H6 are supported and 2 hypothesis: H2 and H3 are not supported. The results show that Destination Image has a positive and significant influence on Perceived Value; Perceived Value has a positive and significant influence on Tourist Satisfaction; Perceived Value has a positive and significant influence on Tourist Loyalty; and Tourist Satisfaction has a positive and significant influence on Perceived Value at the Bedugul Botanical Garden. While, Destination Image has a negative and insignificant influence on Tourist Satisfaction and Destination Image has a negative and insignificant influence on Tourist Loyalty at the Bedugul Botanical Garden.

Item Type:	Article
Uncontrolled Keywords:	Destination Image, Perceived Value, Tourist Satisfaction, Tourist Loyalty
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Adi Tedjakusuma
Date Deposited:	23 Jan 2024 08:10
Last Modified:	26 Apr 2024 09:07
URI:	http://repository.ubaya.ac.id/id/eprint/45773

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