Factors That Influence Intention to Adopt Mobile Shopping in Marketplace

Gavindra, Geraldus Grady and Anandya, Dudi and Indarini, Indarini (2024) Factors That Influence Intention to Adopt Mobile Shopping in Marketplace. Andalas Management Review, 7 (2). pp. 37-53. ISSN 2476-9282; E-ISSN 2548-155X

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Abstract

The economic industry has been affected by digitalization which has grown rapidly. This growth opens up new opportunities in industrial processes including in transaction and shopping methods. One of the growing transactions is mobile shopping. This research offers novelty in the use of resonated action theory in the world of e-commerce, namely by including the variables of self-efficacy, trust, risk and costs. This test needs to be carried out because previous research has shown mixed results. This study aims to determine the factors that can influence the intention to adopt mobile shopping on the Tokopedia application with a scope in Surabaya. The intention to adopt mobile shopping variable examined in this research is influenced by: attitude toward mobile shopping, subjective norm, self-efficacy, trust, perceived risk, and perceived cost. This study used data sources from online questionnaires and had 273 data from respondents who met the criteria. This respondent data was processed through SPSS 24 and AMOS Graphics 22 software using Structural Equation Modeling (SEM) techniques. The results of data processing show that attitude toward mobile shopping, self-efficacy, trust, perceived cost are factors that influence intention to adopt mobile shopping on the Tokopedia application in Surabaya.

Item Type: Article
Uncontrolled Keywords: Mobile Shopping, Theory of Reasoned Action, Intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: DUDI ANANDYA
Date Deposited: 19 Feb 2024 04:56
Last Modified: 19 Feb 2024 04:56
URI: http://repository.ubaya.ac.id/id/eprint/45995

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