Smart Economy: The Analysis of Youngpreneurs Development towards the SMEs in East Java Province

Satria, Dias and Wibowo, Joshi Maharani and Zahro, Fatimah (2024) Smart Economy: The Analysis of Youngpreneurs Development towards the SMEs in East Java Province. Journal Economia (JECO), 20 (1). pp. 95-108. ISSN 1858-2648, E-ISSN 2460-1152

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East Java Province is one area in Indonesia with many potentials in the creative industry sector, especially SMEs. Unfortunately, SME growth in East Java Province is relatively slow because most still do not use technological tools. The reason is, SMEs is not attractive enough to the millennial generation and are still not digitized. This research was conducted to determine SMEs' potential digitalization to attract the millennial generation's interest in SMEs. The result showed three main obstacles to applying technology tools in the SMEs industry: marketing networking, branding and packaging, and product standardization. Apart from the obstacle, there are also three essential things to increase their interest in SMEs sectors: SMEs community; local materials distribution; and optimization of the entrepreneurial mindset. A smart economy strategy can become a long-term economic investment to overcome every obstacle and stimulate the growth and Youngpreneur interest in the SMEs industry.

Item Type: Article
Uncontrolled Keywords: Millenial Generation, Smart Economy, SMEs
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HC Economic History and Conditions
Divisions: Faculty of Business and Economic > Department of Economic
Date Deposited: 20 Mar 2024 07:48
Last Modified: 20 Mar 2024 07:48

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