Ferguson, Bryan (2024) Pengaruh Destination Brand Terhadap Revisit Intention dan Recommendation Intention di Pulau Bali. [Undergraduate thesis]
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Penelitian ini bertujuan untuk menganalisis pengaruh Destination Brand terhadap Revisit Intention dan Recommendation Intention. Penelitian ini menggunakan dua variabel dependen, yaitu Revisit Intention dan Recommendation Intention. Penelitian ini juga menggunakan tiga variabel independen, yaitu Destination Brand Engagement, Destination Brand Authenticity, dan Destination Brand Self-Congruence. Hasil dari penelitian ini menjelaskan bahwa variabel Destination Brand Engagement berpengaruh positif dan signifikan terhadap Revisit Intention dan Recommendation Intention. Variabel Destination Brand Authenticity berpengaruh positif dan signifikan terhadap Destination Brand Engagement, Revisit Intention, dan Recommendation Intention. Kemudian, variabel Destination Brand Self-Congruence memiliki pengaruh positif namun tidak signifikan terhadap Destination Brand Engagement, Revisit Intention, dan Recommendation Intention.
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Destination Brand, Revisit Intention, Recommendation Intention. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | Eko Wahyudi 197013 |
| Date Deposited: | 29 Apr 2024 04:15 |
| Last Modified: | 29 Apr 2024 04:15 |
| URI: | http://repository.ubaya.ac.id/id/eprint/46289 |
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