Exploring Cultural Sustainability Through Contemporary Indonesian Fashion Brands

Parung, Christabel Annora Paramita (2024) Exploring Cultural Sustainability Through Contemporary Indonesian Fashion Brands. In: SCI 2022: International Conference on Sustainability in Creative Industries, 10-11 November 2022, Online Conference (In Collaboration with Universitas Ciputra).

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Abstract

Sustainability has been an issue in industry, including the fashion industry for a very long time. This does not exclude cultural sustainability, as it would transmit ancestral knowledge to modern society, or even, future generations. As it is as important as economic, ecological, and social sustainability, cultural sustainability needs to be explored more to support the sustainable development. This paper aims to investigate how contemporary fashion brands in Indonesia practice cultural sustainability by infusing and implementing traditional values into their brands. This study involved 2 contemporary fashion brands that infused cultural elements into their products, such as the shape of garments, textile pattern, colors, or even the craft techniques used in making the product including the dyeing techniques. Case study approach was used for this study to gain deeper exploration and understanding in the fashion brands’ cultural sustainability practice. The result of the study indicated that the contemporary fashion brands respectfully implement traditional culture into the designs in various ways by adapting the cultural elements into contemporary techniques and design, shown through the collections’ formative features.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Cultural sustainability · Fashion design · Fashion brand · Indonesian fashion · Contemporary fashion brand
Subjects:	H Social Sciences > H Social Sciences (General) N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NX Arts in general
Divisions:	Faculty of Creative Industry > Department of Fashion and Lifestyle Product Design
Depositing User:	CHRISTABEL ANNORA PARAMITA PARUNG
Date Deposited:	13 May 2024 04:22
Last Modified:	13 May 2024 07:28
URI:	http://repository.ubaya.ac.id/id/eprint/46345

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