Antecedents of M-Commerce Behavioral Intentions: Examining the Moderating Role of Consumer Age in Emerging Markets

Stefany, Stefany and Setyawan, Andhy and Rahardja, Christina (2024) Antecedents of M-Commerce Behavioral Intentions: Examining the Moderating Role of Consumer Age in Emerging Markets. In: 2023 MAG Scholar Conference in Business, Marketing & Tourism ​, 7-9 November 2023, Denpasar, Bali.

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Abstract

M-commerce is one of the fastest growing businesses in the last decade. The ease of buying and selling transactions, payment through mobile payment anytime and anywhere, and the practicality of using the application are the attractions of the m-commerce. This study aims to examine the moderating role of consumer age group on the behavioral intention model of m-commerce users. The behavioral intention model refers to the factors that influence the behavioral intention of using m-commerce. The factors include perceived usefulness, perceived ease of use, trust, mobility, customization, and customer involvement. Consumer age as a moderator is grouped into young consumer groups (18 - 34 years), and old consumer groups (≥ 35 years). We address the following research question: What are the specific differences in the m-commerce behavioral intention model among consumer age groups?

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	M-commerce; Behavioural intention; Consumer age group; Multigroup SEM
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Andhy Setyawan 208014
Date Deposited:	16 May 2024 05:07
Last Modified:	16 May 2024 05:07
URI:	http://repository.ubaya.ac.id/id/eprint/46364

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