Lifestyle On Intention Through The Mediation Of Perceived Usefulness And Perceived Ease Of Use

Juniati., Juniati. and Indarini, Indarini (2013) Lifestyle On Intention Through The Mediation Of Perceived Usefulness And Perceived Ease Of Use. Manajemen & Bisnis, 12 (1). pp. 86-99. ISSN 1412-3789; e-ISSN 2477-1783

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Abstract

This study aims to identify relevant lifestyle factors that affect consumer adoption of mobile phone (BlackBerry). Furthermore, this study attempts to examine the impact of lifestyle factors on perception and adoption of BlackBerry consumers. Using the technology acceptance model as a theoretical framework, the conceptual model depicts the relationships among lifestyles, perceptions, and intention. Two-step structural equation modeling was used to test the proposed hypotheses. Results of this study show that consumer lifestyle factors (fashion consciousness, Internet involvement, and e-shopping preference) are direct and indirect antecedents of consumers’ intention to adopt BlackBerry phone. Findings of this study provide marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies.

Item Type:	Article
Uncontrolled Keywords:	lifestyle, perceived usefulness, perceived ease of use, intention to adopt
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Indarini 3127
Date Deposited:	04 Jun 2024 02:27
Last Modified:	15 Jul 2024 05:42
URI:	http://repository.ubaya.ac.id/id/eprint/46469

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