Antecedents Dan Concequence Dari Dependency On Smartphone

Soraya, Mila and Indarini, Indarini and Setyawan, Andhy (2018) Antecedents Dan Concequence Dari Dependency On Smartphone. Jurnal Manajemen, 13 (1). pp. 1-20. ISSN 1829-6211; e-ISSN 2597-4106

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Abstract

This study aims to examine the antecedents and consequence of dependency on smartphone among university students in Surabaya. The antecedents of dependency on smartphones are Social Needs, Social Influence and Convenience, while consequence of dependency on smartphones is Purchase Behavior. This study uses purposive sampling approach, in which the sample are students in Surabaya using smartphones more than 2 years, amounted to 170 people, and is domiciled in Surabaya. We test of the model using Structural Equation Modeling with AMOS software 16. The results indicate that the Social Needs and Social Influence has a positive and significant impact on Dependency on Smartphone. Additionally, Dependency on Smartphone has a positive influence on Purchase Behavior, whereas Convenience has positive non significant effect on Dependency on Smartphone.

Item Type:	Article
Uncontrolled Keywords:	Convenience, Dependency on Smartphone, Purchase Behavior, Social Needs, Social Influence
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Indarini 3127
Date Deposited:	04 Jun 2024 09:24
Last Modified:	05 Jun 2024 04:44
URI:	http://repository.ubaya.ac.id/id/eprint/46481

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