Young Consumer’s Purchase Intention Toward Environmentally Friendly Products in Indonesia: Expanding the Theory of Planned Behavior

Sutikno, Vania and Indarini, Indarini and Margaretha, Silvia (2020) Young Consumer’s Purchase Intention Toward Environmentally Friendly Products in Indonesia: Expanding the Theory of Planned Behavior. In: Proceedings of the 17 th International Symposium on Management (INSYMA 2020), February 19-21, 2020, Ba Ria Vung Tau University.

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Abstract

This research aims to examine young consumer’s behavior in Indonesia, about the attitude toward green products, subjective norm, perceived behavioral control, environmental concern, environmental knowledge and its influence on their purchase intention. This study was analyzed using Structural Equation Modeling (SEM) with the help of the Social Sciences Statistical Package (SPSS) program version 18.0 and AMOS 22.0.0. The study used 157 respondents who are interested in buying and consuming environmentally friendly products. The findings of this study found that most constructs of the Theory of Planned Behavior (TPB) framework had a positive relationship and significant results on the purchase intention of young consumers in Indonesia. Environmental concern and environmental knowledge had an insignificant positive effect on purchase intention.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	Green products, young consumer, the theory of planned behavior, purchase intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Indarini 3127
Date Deposited:	05 Jun 2024 07:16
Last Modified:	05 Jun 2024 07:16
URI:	http://repository.ubaya.ac.id/id/eprint/46496

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