Indonesian’s Tourist Shopping Journey (TSJ) During And After The Covid-19 Pandemic

Rahayu, Siti (2024) Indonesian’s Tourist Shopping Journey (TSJ) During And After The Covid-19 Pandemic. Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori (JEB), 28 (1). pp. 23-33. ISSN 1410-9204; E-ISSN 2655-8858

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Official URL / DOI: https://journal.ubaya.ac.id/index.php/jeb/article/...

Abstract

This research aims to examine how performance expectancy, effort expectancy, social influence, facilitating conditions, pleasure, and arousal impact the intention to use smartphones during the Tourist Shopping Journey (TSJ) among domestic tourists in Indonesia. The study investigates two distinct periods: during the Covid-19 pandemic and post-pandemic. Data analysis was conducted using SPSS 24.0 and AMOS 24.0. The findings indicate that during the Covid-19 pandemic, facilitating conditions and pleasure influenced the intention to use smartphones for shopping on tourist trips. In contrast, after the pandemic, facilitating conditions and arousal were the key influencing factors.

Item Type: Article
Uncontrolled Keywords: Tourist Shopping Journey, Smartphone
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Business and Economic > Department of Management
Depositing User: Ester Sri W. 196039
Date Deposited: 18 Jul 2024 02:53
Last Modified: 18 Jul 2024 02:55
URI: http://repository.ubaya.ac.id/id/eprint/46742

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