The Effect of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention Mediated by User Satisfaction in E-Commerce Users

Oematan, Mariano Elfrits and Rahayu, Siti and Trisnawati, Juliani Dyah (2024) The Effect of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention Mediated by User Satisfaction in E-Commerce Users. Jurnal Ekonomi, 13 (3). pp. 472-479. ISSN 2301-6280; E-ISSN 2721-9879

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Abstract

The purpose of the study is to determine perceived usefulness and perceivedease of use on behavioral intention mediated by user satisfaction in e-commerce users. The research method used is a quantitative method with a survey approach. Data collection technique by distributing questionnaires to respondents. The population in the study was 2568 students of the Faculty of Business and Economics with a sample of 97 respondents. The results of the study were (1) Perceived Usefulness has a significant effect on Behavioral Intention to Use, (2) Perceived Ease of Use has a significant effect on Behavioral Intention to Use, (3) Perceived Usefulness has a significant effect on Satisfaction, (4) Perceived Ease of Use has a significant effect on Satisfaction, (5) Satisfaction has a significant effect on Behavioral Intention to Use, (6) Perceived Usefulness has a significanteffect on Behavioral Intention to Use mediated by satisfaction, (7) Perceived Ease of Use has a significant effect on Behavioral Intention to Use mediated by satisfaction,

Item Type:	Article
Uncontrolled Keywords:	Perceived of Usefulness, Perceived Ease of Use, Behavioral Intentions, User Satisfaction
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Ester Sri W. 196039
Date Deposited:	29 Jul 2024 06:55
Last Modified:	29 Jul 2024 06:55
URI:	http://repository.ubaya.ac.id/id/eprint/46783

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