A Dual-Channel Supply Chain Structure Analysis Of Consumer Behavior In Shopping Channel Preferences

Novawanda, Olyvia and Indah, Andi Besse Riyani (2024) A Dual-Channel Supply Chain Structure Analysis Of Consumer Behavior In Shopping Channel Preferences. Tekmapro: Journal of Industrial Engineering and Management, 19 (2). pp. 284-291. ISSN 1907-5146; e-ISSN 2656-6109

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Abstract

Physical stores and online stores are one way that companies can continue to survive amidst competition by increasing profits from these two channels. Clothing is one of the textile commodities that is widely traded through physical stores and also online stores. This research identifies the factors that have the most significant influence on consumer preferences in choosing physical stores or online stores. Determining the factors involved adopts the results of previously conducted research. Based on existing research, there are several factors, namely Financial Risk (FR), Performance Risk (PerR), Psychological Risk (PsyR), Perceived Risk (PR), Environment Quality (EQ), Service Quality (SQ), Internet Experience (IE ), and Switching Intention (SI). From these variables, 8 hypotheses were formed. All hypotheses from the model were processed using Structural Equation Modeling with SmartPLS 3 software, it was found that H1, H2, H3, H4, H5, and H7 were accepted. H6 and H8 are rejected.

Item Type:	Article
Uncontrolled Keywords:	dual-channel supply chain, consumer behavior, switching intention, SEM PLS
Subjects:	T Technology > T Technology (General)
Divisions:	Faculty of Engineering > Department of Industrial Engineering
Depositing User:	Ester Sri W. 196039
Date Deposited:	01 Aug 2024 07:48
Last Modified:	01 Aug 2024 07:48
URI:	http://repository.ubaya.ac.id/id/eprint/46812

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