Jason, Jason (2024) Digital Marketing Implementation at Panyapiwat Institute of Management In Thailand. [Undergraduate thesis]
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This internship report aims to describe the implementation of digital marketing at the Panyapiwat Institute of Management (PIM), located in Bangkok, Thailand. PIMs marketing objective is to enhance the institution s online presence, increase student enrollment, and foster engagement with students. Throughout the internship, the International Marketing and Recruitment (IMR) team has been tasked with proactively enhancing the global visibility of the PIM brand. In an era where digital transformation is pivotal, educational institutions must adapt to maintain competitiveness and relevance. Therefore, as an academic institution, PIM must undertake necessary adjustments to ensure a leading position in the market. The internship report underscores the imperative for educational institutions to fully integrate digital marketing into their overall marketing strategy in order to compete in the digital world effectively
| Item Type: | Undergraduate thesis |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Social Media Marketing, Social Media Platforms, Brand Awareness, Social Sharing |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Academic Department > Department of MKU |
| Depositing User: | Eko Setiawan 194014 |
| Date Deposited: | 09 Oct 2024 04:20 |
| Last Modified: | 09 Oct 2024 04:20 |
| URI: | http://repository.ubaya.ac.id/id/eprint/47218 |
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