Evaluasi Konsistensi Pilihan Strategi Diferensiasi pada Tabloid Kontan

Santos, Yustinus E. H. (2002) Evaluasi Konsistensi Pilihan Strategi Diferensiasi pada Tabloid Kontan. Masters thesis, University of Surabaya.

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Abstract

After the reformation era in Indonesia, there were so many major changes including the mass media business. this will make the application of strategic management as the important competitive weapon for media corporation to survive in the future, even thriving. This qualitative and descriptive research tries to reveal what has really happened in KONTAN as weekly business tabloid for the period of five years, using the analytical tool of strategic management by Michael Porter.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Konsistensi Pilihan
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	Eko Wahyudi 197013
Date Deposited:	16 Dec 2024 08:53
Last Modified:	16 Dec 2024 08:53
URI:	http://repository.ubaya.ac.id/id/eprint/47507

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