Yohanes, Marco Antonio Jose and Ardiansyahmiraja, Bobby (2024) Unwavering allegiance beyond borders: exploring transnational football fans’ loyalty. Managing Sport and Leisure.
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Official URL / DOI: https://www.tandfonline.com/doi/full/10.1080/23750...
| Item Type: | Article |
|---|---|
| Additional Information: | Cited by: 0 |
| Uncontrolled Keywords: | Loyalty; transnational fans; football; perceived brand globalness; word-of-mouth intensity |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty of Business and Economic > Department of Management |
| Depositing User: | BOBBY ARDIANSYAHMIRAJA |
| Date Deposited: | 02 Jan 2025 02:53 |
| Last Modified: | 06 Jan 2025 01:56 |
| URI: | http://repository.ubaya.ac.id/id/eprint/47572 |
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