Government Incentives and Consumer Motives on Electric Vehicle Purchase Intent in Indonesia

Laksmana, Vincentius Christian and Mahadwartha, Putu Anom (2024) Government Incentives and Consumer Motives on Electric Vehicle Purchase Intent in Indonesia. International Journal of Business Economics (IJBE), 6 (1). pp. 36-45. ISSN 2686-472X

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Abstract

Purpose – This research aims to examine how much influence consumer motives have on intentions to purchase licensed electric vehicles. This research also wants to measure the extent of the influence of direct financial incentives on the decision to adopt electric vehicles. Methodology – This research uses 329 valid survey results obtained through distributing online questionnaires. The data was then processed using structural equation modelling to test the empirical similarity of the hypothesis framework. Findings – The results of the structural equation modelling showed that 2 of the 4 independent variables were stated to have a positive impact on purchase intention. Hedonic motives and financial incentives provide the strongest influence on purchase intention. Originality/Novelty – This study is the first in Indonesia to investigate the influence of consumer motives to purchase electric vehicles. This study also evaluates the financial incentives provided by the Indonesian government to accelerate the use of electric vehicles. Implications – The results of this study can help the government formulate public policies that will be designed to increase the use of electric vehicles further.

Item Type:	Article
Uncontrolled Keywords:	Incentives, Consumer Motives, Purchase
Subjects:	H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	Putu Anom mahadwartha 31140
Date Deposited:	03 Feb 2025 03:26
Last Modified:	03 Feb 2025 03:26
URI:	http://repository.ubaya.ac.id/id/eprint/47891

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