Soedirdjo, Rahmat Budi and Kusumo, Argo Hadi and Hartono, Markus (2025) Improvements to Visual Design on the Online News Portal ABC.com by Employing Usability and Eye Tracking Methods. In: Proceedings of The 8th Mechanical Engineering, Science and Technology International Conference MEST 2024 (Engineering Proceedings Volume 84 Issue 1 ), 11–12 December 2024, Perlis, Malaysia.
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Abstract
This study aims to enhance the visual design of ABC.com, a leading Indonesian online news portal, by using usability and eye-tracking methods. As news media transitions from print to digital, maintaining an optimal user experience is crucial. The This study ad-dresses design deficiencies on ABC.com, particularly related to news accessibility, search functionality, and the impact of advertisements. The This research employs questionnaires and eye-tracking technology to identify user behavior and validate the findings. Key usa-bility aspects, such as content accessibility, error prevention, and visual appeal, are ana-lyzed to improve the website’s layout. The eye-tracking results reveal that users focus mainly on the center of the screen, often missing critical elements like the latest news and the search engine. The This study proposes enhancements in typography, contrast, and page layout, based on the identified needs. The final design of ABC.com improved by en-hancing efficiency, clarity, aesthetics, readability, and user comfort. The redesign showed mean improvements of 0.16, 0.41, 0.65, 0.32, and 0.54 in these criteria, respectively, indi-cating a notable enhancement in usability. The This study’s findings offer a practical guideline that can be directly applied to enhance similar online news platforms in Indonesia.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | usability; eye tracking; website; online newspaper |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering > Department of Industrial Engineering |
| Depositing User: | ARGO HADI KUSUMO |
| Date Deposited: | 26 Feb 2025 03:57 |
| Last Modified: | 26 Feb 2025 03:57 |
| URI: | http://repository.ubaya.ac.id/id/eprint/48072 |
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