Consumer Motivation To Switch To Halal Cosmetic Products: An Empirial Study

Pradita, Audia Citra and Mahadwartha, Putu Anom (2025) Consumer Motivation To Switch To Halal Cosmetic Products: An Empirial Study. In: Insyma 22th, 12-14 May 2025, Vietnam. (Unpublished)

PDF Citra-Anom-Insyma 2025.pdf - Draft Version Download (113kB)

Abstract

This study aims to analyze the factors influencing consumer motivation to switch to halal cosmetic products. Specifically, it investigates the impact of subjective norms, religiosity, halal certification, product image, and halal awareness on consumer attitudes and intentions to switch to halal cosmetics. Employing a quantitative survey method with purposive sampling, the study targeted Muslim consumers who have used cosmetics within the past three months, including products without halal certification. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. Results indicated that subjective norms and religiosity significantly positively affect switching intention. Additionally, product image and halal awareness positively influence consumer attitudes towards switching intention.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	halal cosmetics, consumer motivation, attitude, switching intention
Subjects:	H Social Sciences > HF Commerce
Divisions:	Postgraduate Programs > Master Program in Management
Depositing User:	Putu Anom mahadwartha 31140
Date Deposited:	08 May 2025 04:15
Last Modified:	08 May 2025 04:15
URI:	http://repository.ubaya.ac.id/id/eprint/48488

Actions (login required)

View Item