Moderating Technology Acceptance Model on Resident Empowerment in Support for Sustainable Tourism

Megawati, Veny and Otok, Bambang Widjanarko and Purnomo, Jerry Dwi Trijoyo (2025) Moderating Technology Acceptance Model on Resident Empowerment in Support for Sustainable Tourism. Sustainability, 17 (9). 4217/1-15. ISSN 2071-1050

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Abstract

This study investigates the impact of resident empowerment on support for sustainable tourism, with technology adoption as a moderating factor. Using the Social Exchange Theory (SET) and Technology Acceptance Model (TAM), it examined how psychological, social, and political empowerment influenced community participation in tourism development. A cross-sectional survey was conducted, involving 328 respondents from tourism villages in East Java, Indonesia. The data was analyzed using Structural Equation Modeling (SEM). The results revealed that psychological empowerment has the strongest effect on support for tourism, followed by social and political empowerment. Technology adoption significantly moderates these relationships, enhancing the positive effects of empowerment on community support. The findings highlight the need for integrating digital transformation with resident empowerment to strengthen tourism sustainability. Policymakers should focus on improving digital literacy, infrastructure, and participatory governance to maximize community involvement.

Item Type:	Article
Uncontrolled Keywords:	resident empowerment; technology adoption; support for tourism
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	Veny Megawati 201005
Date Deposited:	16 May 2025 05:40
Last Modified:	16 May 2025 05:40
URI:	http://repository.ubaya.ac.id/id/eprint/48509

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