Unlocking Kudu-Laos: Transforming Indonesia's Ethnic Herbal Drink with SME Development Support

Setiawan, Vendra and Krisnawan, Alfian Hendra and Nugroho, J.L. Eko and Wahyudi, Eko Setyo and Alang, Cindy Anastasia and Simamora, Monica Celia (2025) Unlocking Kudu-Laos: Transforming Indonesia's Ethnic Herbal Drink with SME Development Support. Amalee: Indonesian Journal of Community Research and Engagement, 6 (1). pp. 93-104. ISSN 2715-7997 E-ISSN 2716-0750

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Abstract

This community service set out to improve the sustainability of Mr. Lamiran's Jamu Kudu-Laos SME through improved product quality, diversification, and marketing strategies. This study uses the Participatory Action Research (PAR) method to address key challenges by training on hygiene and measuring tools for consistent production, developing powdered jamu to extend shelf life, and redesigning packaging for better market appeal. An Increase in understanding of product diversification showed a 50% increase and a 16.7% increase in production techniques. Interestingly, hygiene practices and the use of measuring instruments were consistently applied. 30% of sales increase within three months of the training further demonstrated the program's impact. SWOT analysis highlighted product diversification as a key strength, while low public trust in herbal products remains challenging. Further research on evidence-based marketing, such as antioxidant activity testing, is recommended to increase consumer confidence. The finding indicates that community service supports the sustainability of Mr. Lamiran’s Jamu Kudu Laos SME.

Item Type:	Article
Uncontrolled Keywords:	Community service; Cultural heritage; Jamu diversification; SMEs; development
Subjects:	Q Science > Q Science (General) R Medicine > RS Pharmacy and materia medica
Divisions:	Faculty of Pharmacy > Department of Pharmacy
Depositing User:	VENDRA SETIAWAN
Date Deposited:	23 May 2025 08:53
Last Modified:	23 May 2025 09:06
URI:	http://repository.ubaya.ac.id/id/eprint/48573

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