Surjani, Rosita Meitha and Hartono, Markus and Rinawiyanti, Esti Dwi and Permatasari, Eunike Putri and Chrisma, Angela Carla Viana and Natalia, Monica and Christensen, Aaron Jordan (2025) Designing an AI-Based Application Prototype for Finding Items Location in Supermarket Using Design Thinking Method and Human-Centered Design Approach. In: Proceedings of the 10th International Conference on Science and Technology (ICST 2024), October 23–24, 2024, Yogyakarta.
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Abstract
This research aims to design a prototype application for enhancing shopping experience at supermarket using the integration of Design Thinking method, Human Centered Design approach and AI features. Through customer observations, primary difficulties were identified, such as the challenge of memorizing the location of items, difficulty in knowing the stock and available items, promotional products, direction to desired products. Design Thinking method has holistic approach that consists of 5 steps: empathize, define, ideate, prototype and testing, while Human-Centered Design places users as the primary focus. The presence of artificial intelligence (AI) technology is expected to provide additional convenience, including personalized item searches, notifications of special offers, and recommendations based on shopping experience. After prototyping, testing step was conducted using usability testing, the application has already fulfilled the customer needs, with high score of usability score in learnability, effciency, memorability, accuracy and satisfaction. The digital application is expected to fulfil customer needs, provide a better shopping experience, and overcome obstacles in finding items at supermarket.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Design thinking, Human Centered Design, Supermarket, Artificial Intelligence |
| Subjects: | T Technology > T Technology (General) |
| Divisions: | Faculty of Engineering > Department of Industrial Engineering |
| Depositing User: | Ester Sri W. 196039 |
| Date Deposited: | 21 Jul 2025 08:45 |
| Last Modified: | 21 Jul 2025 08:45 |
| URI: | http://repository.ubaya.ac.id/id/eprint/49058 |
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