Syahwa, Intan Zhahira and Wahyudi, Slamet (2025) The Impact Of Product Recipe Leakage On The Business Performance Of Mang Adoel's Bandung Store. Jurnal Pemasaran Bisnis, 7 (3). pp. 168-177.
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Abstract
Micro, Small, and Medium Enterprises (MSMEs) have a strategic advantage in driving Indonesia's economic growth through the establishment of significant business units and work-related delays. As part of MSMEs, the culinary industry faces significant challenges, so business owners are encouraged to continue innovating to meet the goals of uniqueness and savings. This study focuses on Warung Bandung Mang Adoel, an MSME that uses hereditary recipes as a competitive advantage. However, recipe leaks are a serious problem that has the potential to reduce production efficiency and change consumer perceptions of product quality and originality. This study aims to understand and analyze the effect of product recipe leaks on sales performance at Warung Bandung Mang Adoel MSME. Data collection methods include observation, literature review, and interviews. These findings emphasize the importance of implementing information security systems and internal audits to maintain business sustainability amidst increasingly fierce competition.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | SMEs, Culinary Industry, Recipe Leakage, Trade Secrets, Sales Performance, Competitiveness, Warung Bandung Mang Adoel |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Polytechnic > Diploma in Secretary |
| Depositing User: | SLAMET WAHYUDI |
| Date Deposited: | 04 Aug 2025 02:22 |
| Last Modified: | 04 Aug 2025 02:22 |
| URI: | http://repository.ubaya.ac.id/id/eprint/49272 |
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