Students’ acceptance of gamified learning in a developing country before and after the pandemic

Ardiansyahmiraja, Bobby and Persada, Satria Fadil and Nadlifatin, Reny and Kajee, Junaid and Ayuwati, Irene Dyah (2025) Students’ acceptance of gamified learning in a developing country before and after the pandemic. International Journal of Innovation and Learning, 38 (3). pp. 354-373. ISSN 1471-8197; E-ISSN 1741-8089

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Abstract

This study examines changes in the adoption of gamified learning technologies among students in developing countries due to COVID-19. This study uses the extended unified theory of acceptance and use of technology (UTAUT2) and an additional construct of perceived playfulness. Data were collected from 310 high school and university students in Indonesia using a 55-item questionnaire, both before (N = 151) and after (N = 159) the pandemic. PLS-SEM was employed to analyse the data. Results reveal a significant shift in behavioural predictors of gamified learning adoption. Pre-pandemic, effort expectancy, perceived playfulness, and price value were key drivers, while post-pandemic, their influence diminished. SI and habit remained significant. Conversely, hedonic motivation gained prominence post-pandemic.

Item Type:	Article
Uncontrolled Keywords:	gamification; gamified learning; COVID-19; developing countries
Subjects:	H Social Sciences > HF Commerce
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BOBBY ARDIANSYAHMIRAJA
Date Deposited:	08 Sep 2025 03:39
Last Modified:	08 Sep 2025 03:40
URI:	http://repository.ubaya.ac.id/id/eprint/49504

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