Framing Effect dan Self-efficacy Dalam Pengambilan Keputusan Pengelolaan Perusahaan Oleh Direktur Utama

Sulistiowati, Ayu Pawistri (2025) Framing Effect dan Self-efficacy Dalam Pengambilan Keputusan Pengelolaan Perusahaan Oleh Direktur Utama. Jurnal Manajemen dan Penelitian Akuntansi (JUMPA), 18 (2). pp. 264-271. ISSN 1693-3907; E-ISSN 2746-7147

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Official URL / DOI: https://ejournal.stiekia.ac.id/index.php/JUMPA/art...

Abstract

This research is a mini case study to find out whether the Main Director's decision making in a company is also inseparable from the framing effect and explores the effect of self-efficacy possessed by a "superior" which influences the policies he makes. In Prospect Theory which observes the phenomenon of human behavior, especially in decision making. Prospect Theory predicts that the decisions a person takes will depend on information that is framed so that they can see it from only one. The method used in this research is a case study by conducting short interviews to explore the results and obtain the required data or information. Several studies on the framing effect and self-efficacy refer to the choice of investment form. However, this research explores the effects of the streaming effect and self-efficacy experienced by the President Director in making decisions and establishing policies within the company. The results of this research show that there is a framing effect and a self-efficacy effect in company policy making carried out by the President Director.

Item Type: Article
Uncontrolled Keywords: framing effect, self-efficacy, main director, decision making, policy
Subjects: A General Works > AC Collections. Series. Collected works
H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Business and Economic > Department of Accounting
Depositing User: AYU PAWISTRI SULISTIOWATI
Date Deposited: 14 Oct 2025 02:54
Last Modified: 14 Oct 2025 02:54
URI: http://repository.ubaya.ac.id/id/eprint/49712

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