Strategic Management "Strategic Analysis at PT. Bukit Asam Tbk.

WIYONO, Imandy Yustine and Murhadi, Werner Ria (2025) Strategic Management "Strategic Analysis at PT. Bukit Asam Tbk. Dinasti International Journal of Economics, Finance & Accounting (DIJEFA), 7 (2). pp. 1647-1657. ISSN 2686-6331

PDF Jurnal Publish.pdf Download (2MB)

Abstract

The purpose of this study is to analyze the strategy of PT. Bukit Asam Tbk in facing the challenges of the climate crisis, global coal price fluctuations, mining industry competition, and national and international energy transition policies. This study uses a descriptive qualitative approach with a focus on strategy formulation, where analysis is conducted on the company's internal and external environments. Data are obtained from the company's annual report, government regulations, and related secondary sources. The results of the internal and external environmental analysis produce the strengths, weaknesses, opportunities, and threats (SWOT) of PT Bukit Asam Tbk. The SWOT analysis is then entered into a strategy matrix such as External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Porter's Five Forces, SPACE Matrix, BCG Matrix, IE Matrix, Grand Strategy Matrix (GSM), and Quantitative Strategic Planning Matrix (QSPM). The final strategic recommendation obtained is that PT. Bukit Asam Tbk's strategic choice is product development with diversification into renewable energy, domestic market expansion considering the still large domestic market potential. Keywords: Coal Mining, Environmental Sustainability, Strategy Formulation, SWOT Analysis, Product Development

Item Type:	Article
Uncontrolled Keywords:	Coal Mining, Environmental Sustainability, Strategy Formulation, SWOT Analysis, Product Development.
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	IMANDY YUSTINE WIYONO
Date Deposited:	26 Jan 2026 04:44
Last Modified:	26 Jan 2026 04:44
URI:	http://repository.ubaya.ac.id/id/eprint/50186

Actions (login required)

View Item