Application of Technological Automationand Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method

Zahro, Siti and Sagirani, Tri and Hadi, Faizal Susilo and Mustikasari, Hany and Cintya, Hedi Amelia Bella and Nugraha, Nugraha and Nurhadi, Didik and Natanael, Matthew Lucky and Adriani, Gabriella Haldis and Putri, Medhita Gunawan and Tjandra, Dewi Anggraini and Nugroho, Felix Dian and Wardana, Oka and Muhammad, Rizky Alifio (2026) Application of Technological Automationand Digitalization of Promotional Efforts in the Home Industry of Wickerwork in Jombang Regency: PAR Method. Smart Society: Community Service and Empowerment Journal, 6 (1). pp. 39-50. ISSN 2807-5722; E-ISSN 2807-5757

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Abstract

The wickerwork home industry in Jombang Regency, which utilizes screw pine and bamboo, plays an important role in local employment. However, its development remains constrained by manual production processes and limited marketing strategies. This study aims to examine the implementation of technological automation and the digitalization of promotional efforts in wickerwork home industries using a Participatory Action Research (PAR) approach, consisting of identification, planning, action, observation, and evaluation stages. The program involved two home industries, including owners and employees, in adopting simple automation technologies and digital marketing practices. The results indicate that the application of automation technology improved production efficiency and enabled businesses to better meet customer demand. In addition, digital promotion trainingcovering product photography, content creation, and the use of AI toolsenhanced marketing reach through social media, contributing to increased national-level demand. This study highlights that integrating automation and digital marketing can strengthen the competitiveness of small-scale industries. However, sustained mentoring and multi-stakeholder support are essential to ensure long-term impact, expand employment opportunities, and promote business sustainability.

Item Type:	Article
Uncontrolled Keywords:	Bamboo, Digitalization, Home industry, Technological automation, Wickerwork
Subjects:	L Education > L Education (General)
Divisions:	Faculty of Creative Industry > Department of Fashion and Lifestyle Product Design
Depositing User:	SITI ZAHRO
Date Deposited:	09 Apr 2026 08:46
Last Modified:	09 Apr 2026 08:46
URI:	http://repository.ubaya.ac.id/id/eprint/50522

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