FAKTOR FAKTOR YANG MEMPENGARUHI INTENTION TO USE E WALLET GOPAY PADA GENERASI Z DI SURABAYA

Aurelia, Vanesa (2026) FAKTOR FAKTOR YANG MEMPENGARUHI INTENTION TO USE E WALLET GOPAY PADA GENERASI Z DI SURABAYA. [Undergraduate thesis]

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Abstract

Penggunaan e-wallet di Indonesia mengalami pertumbuhan pesat, terutama di kalangan generasi Z yang dikenal sebagai digital native. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi niat generasi Z di Surabaya dalam menggunakan Gopay . Penelitian ini menganalisis hubungan antara Perceived Ease Of Use, Perceived Usefulness, Social Influence, Perceived Trust, Perceived Security, Attractiveness of Alternatives, dan Perceived Value terhadap Intention to Use Gopay di Surabaya. Bedasarkan analisis yang dilakukan menggunakan metode SEM yang memanfaatkan Amos Graphics Series 23 dan SPSS Statistics 24, hasil penelitian menunjukkan bahwa Perceived Ease Of Use, Perceived Usefulness, Social Influence, Perceived Trust, Perceived Security, Perceived Value berpengaruh positif siginifikan terhadap Intention to Use dan Attractiveness of Alternatives berpangurh negatif signifikan terhadap Intention to Use.

Item Type:	Undergraduate thesis
Uncontrolled Keywords:	Perceived Ease Of Use, Perceived Usefulness, Social Influence, Perceived Trust, Perceived Security, Attractiveness of Alternatives, Perceived Value, Intention to Use.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	KARYONO - 196022
Date Deposited:	25 Jun 2026 04:26
Last Modified:	25 Jun 2026 04:26
URI:	http://repository.ubaya.ac.id/id/eprint/50550

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