Pengaruh Digital Dan Word Of Mouth Marketing Terhadap Popularitas Brand Awareness Pada Bisnis Kopi Atsabe Di Timor-Leste Kota Di Dilia

Cruz, Abilio Correia da (2025) Pengaruh Digital Dan Word Of Mouth Marketing Terhadap Popularitas Brand Awareness Pada Bisnis Kopi Atsabe Di Timor-Leste Kota Di Dilia. Jurnal Kreasi Ekonomi Nusantara, 6 (2). ISSN 2714-6286

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Abstract

Abstract: Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of the Atsabe coffee business. The impact and challenges of digital marketing on the Atsabe coffee business, which offers a unique concept with Sewa Tempat as a means to serve coffee mobilely. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis covers aspects such as consumer appeal, problems that occur, and current trends among the Timor-Leste community. With the significant growth in the use of mobile devices, digital marketing strategies for Atsabe coffee include mobile applications, online ordering, and Offline payments to provide convenience to customers. This study provides in-depth insights into how digital marketing can be a catalyst for growth for the Atsabe coffee business, enabling them to not only survive in this digital era but also thrive in the face of changing market dynamics.

Item Type:	Article
Uncontrolled Keywords:	Digital Marketing, Atasabe Coffee Trend in Timor-Leste.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Faculty of Business and Economic > Department of Economic
Depositing User:	ABILIO CORREIA DA CRUZ
Date Deposited:	20 Apr 2026 04:32
Last Modified:	20 Apr 2026 04:32
URI:	http://repository.ubaya.ac.id/id/eprint/50651

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