Design Ethnography In Developing Batik Motifs as Village Visual Identity: A Study of Ketapanrame Village, East Java

Juniati, Ninik and Megawati, Veny and Hananto, Hari and Benarkah, Njoto (2026) Design Ethnography In Developing Batik Motifs as Village Visual Identity: A Study of Ketapanrame Village, East Java. Panggung, 36 (2). pp. 239-255. ISSN 2502-3640

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Abstract

This study investigates how design ethnography can be used to develop batik motifs as a visual identity for a tourism village. The research was conducted in Ketapanrame village, East Java, using a qualitative ethnographic approach combined with design thinking. Data were collected through participatory observation, in-depth interviews, and documentation across five iterative development cycles from 2019 to 2022, with follow-up observations until 2025. The study demonstrates how ethnographic insights into daily practices, coffee culture, village landscapes, and clothing habits were systematically translated into visual design through mood boards, prototyping, product-use evaluation, reflection, and iterative adaptation. The findings reveal that batik motifs function not only as visual products but also as cultural artifacts embedded in social practices, as reflected in their adoption in village uniforms, udeng, sarongs, home décor, and tableware. This study contributes by proposing a model of artwork creation that translates ethnographic data into design outcomes through an iterative design thinking process, highlighting how visual identity is formed through social adoption rather than purely aesthetic considerations

Item Type:	Article
Uncontrolled Keywords:	Design Ethnography, Batik Motifs, Tourism Villages, Human-centered Design
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology N Fine Arts > NX Arts in general
Divisions:	Faculty of Creative Industry > Department of Fashion and Lifestyle Product Design
Depositing User:	NINIK JUNIATI
Date Deposited:	02 Jun 2026 02:52
Last Modified:	02 Jun 2026 02:52
URI:	http://repository.ubaya.ac.id/id/eprint/50763

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