Analisis Strategi Pt Bangun Kosambi Sukses Tbk

Soebroto, Surya (2026) Analisis Strategi Pt Bangun Kosambi Sukses Tbk. Journal of Administration and Educational Management (ALIGNMENT). ISSN 2598-5159 (Submitted)

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Abstract

This research analyzes the management strategy of PT Citra Bangun Kosambi Sukses Tbk, this company is under its parent company PT Pantai Indah Kapuk 2 Tbk, one of the largest property developers in Indonesia. This research evaluates company performance through external analysis using PESTEL and Porter’s Five Forces and internal analysis which include value chain and SWOT. This research uses tools such as TOWS Matrix, Space Matrix, IE Matrix, and BCG Matrix. The result show that CBDK is in strategic position with significant growth opportunities, supported by its strategic location in the PIK 2 area. CBDK is recommended to pursue strategic actions in the form of market penetration and product development, with priorities focused on enhancing brand awareness, optimizing land utilization, and diversifying products based on technology and market needs.

Item Type:	Article
Uncontrolled Keywords:	strategic analysis, corporate strategy, CBDK, market penetration, product development.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Business and Economic > Department of Management
Depositing User:	BAMBANG SEPTIAWAN
Date Deposited:	25 Jun 2026 08:29
Last Modified:	25 Jun 2026 08:29
URI:	http://repository.ubaya.ac.id/id/eprint/50888

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